Film cameras still vastly outnumber digital cameras - film cameras can be found in over 90% of U.S. households, while digital cameras are in less than 10%. Furthermore, single-use film cameras, which are not included in these figures, are a popular camera solution that will continue to drive film usage. Most of todays digital camera sales are supplementary to film cameras, but there is growing evidence that the replacement market is beginning. By 2005, film camera sales are expected to be in gradual decline, excluding single-use cameras. Many new developments will make digital cameras a viable replacement for film cameras: comparable image quality, affordability, and availability of photofinishing services for digital images. Beyond these advancements, digital cameras offer many additional attractive benefits, such as immediate photo review, simple sharing over the Internet, and the ability to take pictures at virtually no cost-per-frame, printing only those that are worth printing. “We are on the threshold of entering an era of personal visual communication,” says Michelle Lampmann, market research analyst, InfoTrends Research Group, Inc. “Already, the most popular use of digital photos is sharing them via the Internet, either through email or on Web sites. Digital photos are becoming the most shared personal content on the Internet, following email.” With this evolution of personal communication on the horizon, digital camera manufacturers are expected to take a more aggressive approach to marketing and promotion. Additionally, vendors will develop digital camera devices that go beyond traditional point shoot cameras, such as digital camera attachments for PDAs and cell phones. Sony, Olympus and Kodak are the digital camera market leaders, capturing a combined share of nearly 60% of the point shoot digital camera market. This year there could be a greater shake-up of vendors unit share, as sub-$200, non-toy digital camera sales exceed 2.2 million units. As a result, vendors revenue share will become a more critical benchmark. Sony is the digital camera market revenue leader with 35-40% revenue share. The new report, “2000 Low End Digital Camera Forecast North America,” covers major trends in the digital camera market, and includes a five-year market forecast for digital camera device unit shipments, revenues, and vendor market share. This forecast projects digital camera sales by price segment and market segment. The forecast also analyzes resolution trends and vendors market share by price segment. The digital camera market segments include toy cameras, digital camera attachments, entry-level, and point shoot cameras. The report is available immediately in hard copy or electronic format.
Business Editors/High-Tech Writers InfoTrends Research Groups latest forecast of consumer digital cameras in North America shows that unit sales of digital cameras will have nearly replaced sales of reloadable film cameras, not including single-use cameras, by 2008. Most consumers will purchase digital cameras rather than reloadable film cameras in 2008, because consumer photographic services will center on the digital camera customer, and consumers image capture needs will be met by digital cameras. Additionally, within the five-year forecast, digital camera vendors are expected to deliver sub-$1,000 amateur digital SLRs that support interchangeable lenses, which will also cut into film camera sales. While single-use film cameras will remain popular, single-use digital cameras will be entering the market as well. “The consumer digital camera market has made steady progress since the first models were introduced in the mid-90s, but the consumer photographic industry is just beginning to feel the impact of the transition to digital,” said Michelle Slaughter, director of InfoTrends Digital Photography Trends service. “The shift to digital photography will be nearly complete by 2008 due to advancing consumer adoption of a wide range of consumer digital imaging solutions, including home photo printing, retail digital photofinishing services, online photo services, TV-based imaging products and services, and wireless imaging.” Digital camera unit sales are forecast to reach 14.3 million units in 2003. Three-megapixel models are expected to capture nearly 50% of unit sales, as they become the new entry-level resolution for consumer digital cameras due to low starting price points and a broad product selection.
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